A Year of Building, Becoming, and Big Wins at Beloved Social
Some years feel busy.
Others feel defining.
This one felt like both.
As we look back on the last year at Beloved Social, it is clear that growth did not just happen on paper. It happened in our structure, in our people, in the trust we cultivate, and in the kind of work we are proud to put our name on.
These wins are not about checking boxes. They are about building something that lasts.
Here is what that looked like…
Growing Up as a Business
We officially transitioned from an LLC to an S-Corp, a behind-the-scenes shift that marked a new level of intention, accountability, and long-term vision for the agency. Not flashy, but foundational.
We also evolved our brand kit at the beginning of the year, introducing new colors and refining our visual language to better reflect who we are now and where we are headed. Brands evolve when the business does. Ours needed to catch up to the room we had already grown into.
Investing in People We Believe In
This year, we hired Emilie on full time as our Senior Social Media Manager. Building a team that feels aligned, trusted, and genuinely excited about the work is one of the most meaningful milestones an agency can hit.
We also brought Tayah onto the team in September and she is so fabulous that we have plans to transition her into a full-time role in 2026 as a Social Media Manager.
Growth without people is just noise. Growth with the right people is momentum.
Clients That Choose to Stay
We gained nine new clients this year. Eight of them chose to stay on beyond their initial contract period. That matters. That type of retention is what partnership dreams are made of.
It tells us the work is landing.
It tells us the relationships are strong.
It tells us we are building partnerships, not projects. Exactly what we want to invest our time in.
And we generated countless referrals to boot! If our clients are talking about us when we are not in the room, we take that as the biggest compliment. Thank you to every client reading this who has referred us to others - words can’t express our gratitude.
And we also gave that referral love right back - referring our clients back to opportunities that feed their business in other ways! Making vendor connections - getting them sourced in stores - partnering up with our favorite photographers, web developers, designers and more!
Expanding the Beloved Ecosystem
We launched Dearly Beloved Social, officially stepping into the wedding and event space with the same intentional, story-driven approach that defines our agency work. This launch felt especially aligned, blending love, celebration, and strategy in a way that feels deeply on brand.
At the same time, Sincerely Shelby Stahl grew with four ongoing content partners, allowing that arm of the business to deepen its creative and collaborative impact while also remaining values aligned and not salesy (in our opinion.)
And somewhere in the middle of all of this, the CEO got married. A reminder that businesses are built by humans, and life milestones deserve a seat at the table too.
Amanda Hancer and Shelby Stahl
August 2, 2025
Photographed by Vanessa Lee
Results That Speak for Themselves
We helped grow a brand-new account to 6,000 followers in just four months. More importantly, they are now booked out for weeks with reservations. Visibility is great. Conversion is better.
We hit 10,000 followers for the Minneapolis Christkindl Market, a milestone that reflects not just growth, but sustained community interest and engagement. We are a staple in people’s holiday traditions and that means more than a “like” ever could.
We also went international with our projects, expanding our reach beyond borders and proving that thoughtful social strategy travels well.
Shelby Stahl on her first work trip to
Sandals Grenada
What This Season Taught Us…
Growth does not always look loud. Sometimes it looks like better systems, stronger teams, clients who stay, and work that feels aligned instead of rushed.
This year was about becoming more rooted in who we are as an agency while giving ourselves permission to expand.
Into new offerings. New markets. New chapters.
If you have been part of this season with us, as a client, collaborator, partner, or supporter, thank you. We are just getting started, and the next chapter already feels even more intentional.
-Shelby Stahl
CEO of Beloved Social