Client Success Story: Launching Stock & Bond
How we helped turn a brand launch into a Minneapolis steakhouse staple.
When Stock & Bond opened its doors, the mission was clear: this wasn’t just about filling tables for a night. The goal was to establish the restaurant as a premier dining destination in Minneapolis, create lasting brand loyalty, and deliver an experience that resonates long after the last course is served. Social media was a huge part of that strategy, but not in the “let’s post pretty pics” kind of way. This was all about real results.
The Secret Ingredient: Strategy
We kicked things off by working with the client and their partners to create a rock-solid strategy for launching the Stock & Bond brand. From the very beginning, every element, from high-quality content to paid ads and traditional PR, was designed to work together to get people talking and coming through the door. Every post had a clear purpose, every partnership was intentional, and every campaign focused on driving real results.
Once the restaurant opened, we used a strong influencer presence to help amplify the excitement. In just six months, influencers who collaborated with the brand generated over 750,000 impressions, extending the buzz and keeping Stock & Bond top-of-mind for diners across Minneapolis.
But the content wasn’t just eye candy. Every organic post told a story about Stock & Bond’s elevated yet approachable vibe. We made sure to balance branded content with UGC, so their feed felt authentic, not staged. The results? Over 1 million impressions from our owned content channels and nearly 7,500 moments of engagement. Proof that people weren’t just scrolling, they were interacting.
Community Management: Your Digital Concierge
At Stock & Bond, social media isn’t just marketing… it’s service. Think of it as a digital host stand that’s always on, ready to help guests with everything from reservations to menu questions. Our team aimed to respond to comments, messages, and tags within 24 hours, giving guests quick answers and a personal touch that made them feel seen and valued.
We also made sure to reshare guest content regularly. Photos and videos from diners didn’t just fill the feed, they built community! Every Story share gave people a sense of inclusion and showed off the authentic vibe of Stock & Bond. With over 68,000 video views, it’s clear that guests were actively engaging with the Stock & Bond experience.
But we didn’t stop there. Engaging with the local scene, such as liking, commenting, and connecting with nearby businesses and creators, helped Stock & Bond feel approachable and genuinely part of the Minneapolis community.
Going Beyond The Dinner Table
At Beloved Social, we’re not just about filling a restaurant for one night. We help build brands that stick. By combining intentional content, influencer partnerships, community engagement, and a little bit of fun, Stock & Bond was established as not only a new restaurant, but a Minneapolis destination.
At the end of the day, we’re proud not just to book a table, but to fuel a brand for lasting success.