The Market That Keeps Getting Merrier
How Strategic Social & Community-First Marketing Made for Meaningful Growth at the Minneapolis Christkindl Market.
The Minneapolis Christkindl Market returned for its second season bigger, brighter, and more beloved than ever! And the growth we saw over the course of the season told a powerful story.
Building on the momentum of the previous year, the goal for year two was to expand awareness, deepen community engagement, and position the Market as a can’t-miss holiday tradition for both locals and visitors alike. Through a thoughtful mix of influencer strategy, community management, and intentional partnerships, the Minneapolis Christkindl Market didn’t just grow…it flourished!
Let the Holiday Buzz Begin
To gain the most awareness possible at the start of the market, we leaned into a strategic influencer approach by hosting a festive Media Night, inviting local creators to experience the Market at its most magical. The focus was on collaborative, feel-good content that captured the twinkling lights, cozy bites, and festive energy guests love. This strategy paid off in a big way over the course of the season, generating over 428,187 impressions from influencer collaborations alone and creating online excitement that carried throughout the entirety of the 2025 Market’s run.
Community Management That Makes an Impact
Community management played an essential role in the success of the Market’s second season. Social media became a place to show off their personality as a festive, welcoming experience that is deeply rooted in local pride.
By actively resharing guest-generated content, spotlighting local vendors, artists, and performers, and keeping conversations flowing through thoughtful replies and giveaways, the Market’s channels felt dynamic and alive throughout the entirety of the season. This consistent, authentic engagement encouraged guests to join the conversation, share their own experiences, and come back for more, helping the Market achieve a milestone of 10,000 Instagram followers (and counting!)
Partnerships with a Purpose
Fostering strategic partnerships is something we at Beloved Social find deeply valuable to experienced-based brands like this. They allow us to expand reach and awareness for clients while staying rooted in community and shared values.
For the 2025 Market, we managed collaborations like the Viking River Cruise Giveaway to grow excitement and expand our reach to new audiences. We also put on events such as Dog Day with Ruff Start Rescue that reinforced the Market’s inclusive, family-friendly spirit. These partnerships felt natural to the brand and celebratory of the season, enhancing the guest experience while strengthening the Market’s role as a gathering place for the Minneapolis community.
A Season of Meaningful Growth
The Minneapolis Christkindl Market’s second season was one marked by growth. Not just in size, but in impact. Physically, the Market expanded it’s footprint by 20%, creating room for more vendors, more experiences, and more opportunities for guests to immerse themselves in the holiday spirit. That on-site growth was matched by digital momentum, with the Market reaching 10,000 followers on Instagram and continuing to climb. Online performance followed suit over the course of the season, generating over 3 million organic impressions and over 75,000 organic moments of engagement throughout the season.
This growth didn’t happen by accident. Beloved Social’s work focused on building genuine excitement before opening day, maintaining consistent storytelling throughout the season, and amplifying what makes the Market special. By pairing influencer-led moments with community-driven content and strategic partnerships, the Market maintained a consistent presence while still feeling authentic and accessible. The result was growth that felt natural, sustained, and meaningful, turning seasonal visitors into returning guests and reinforcing the Minneapolis Christkindl Market as a holiday tradition that continues to grow year after year!